Liberty Wine Merchants

Liberty Wine Merchants

Liberty wine merchants 1
Detailed Information

Liberty Wine Merchants has been the destination for great wines from around the world for nearly 35 years. Founded in 1986, Liberty Wine Merchants started as a single location in Point Roberts. Founder and General Manager, Robert Simpson, recognized a gap in a local marketplace largely dominated by what the industry refers to as ‘factory’ wines – mass produced wines sold to consumers under the false pretense that these wines are unique. Rather than focus on mass-produced wines, Robert set out to build a very successful wine merchant business with a mission to provide rare and unique wines to Vancouver: artisan wines by small-batch producers, from family vineyards that have been passed down through multiple generations, and many of which still use the traditional methods which impart the wines with a true sense of place. The company eventually expanded to include six locations in the lower mainland with each store run by its own sommelier. Liberty Wine Merchants differs from other chains in its unique buying ethos – each store curates its own selection with respect to their neighbourhood. This allows each store’s portfolio to be a unique reflection of the neighbourhood which it serves.

Location
Brands
Chianti, Barolo, Barbaresco, Brunello, Super Tuscan

The True Italian Taste project is promoted and financed by the Italian Ministry for Foreign Affairs and International Cooperation and implemented by Assocamerestero in collaboration with the Italian Chamber of Commerce in Canada-West and Italian Chambers of Commerce abroad, to raise awareness of and safeguard authentic Italian food products.

The project is part of a national campaign whose main goal is to promote awareness in the world about the authentic and certified agri-food Italian products, as in the continent supermarkets’ shelves extensively host many products evoking Italy, neither having any connection to Italy, nor involving an Italian manufacture.

To learn more about Italy’s project for the promotion of authentic Italian DOP and IGP products worldwide, visit the official website of the project www.trueitaliantaste.com.

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